BEACON FAQ’S

So what exactly is it Steve? How does it work?
Quite simple really, We call it the Pioneer Advertising Beacon and It uses Bluetooth technology and the cloud to send low priority notifications to Android devices within a proximity of around 90 metres. Until recently If you wanted to use this technology then you would need to have an app on someone’s phone in order to get a notification on their phone now as we know apps are very expensive to design and build. The good news is that this technology is built into every Android device.

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Steve this looks excellent for static businesses…how does it work when mobile? Can you use it for events and non-static scenarios?
One use might be if a heating engineer is busy in someone’s house servicing a boiler and he had an Advertising beacon in the window of his van, then the message from his beacon could be beaming out to all the neighbours a message telling them just how good his service is and how they can get in touch.

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Ok, that is really useful….Steve it looks simple, if a business is going to use this service, how easy is it to create and send the messages? and then change them?
As you say we have 2 or 3 things going on here, we have a URL to send the potential customer too, and a 40 character message that they will see on their screen which needs to be engaging & relevant. At the moment we program the beacons with the URL link & the 40 character message which we can make up or the client can choose their own & of course they get a landing page as well.

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You might have some questions about the beacon, well don’t worry I’ve got some answers ready for you.

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What else can it be used for?
Greeting Customers, in Shopping Malls, Hotels etc
Send proximity based offers and coupons
You might upsell relevant products
Send proximity based details of service notifications
They work extremely well at Exhibitions, while shopping or traveling, or business networking.
They might Provide info at a summer party or firework show etc
The real question is how would you use the Pioneer Advertising Beacon? As you might tell, It’s not just about Advertising.

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I guess with all of the security issues and GDPR data issues etc Steve, How does this technology sit with that sort of concern?
You need to think of the Pioneer Advertising Beacon as a light house… A light house sends out its signal to those that want to see it. It doesn’t collect or track anyones information.

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